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Amidst fierce competition in the marketplace, many e-commerce companies employ various differentiation strategies to surpass their competitors and secure consumer preferences. One such strategy is implementing a hassle-free return policy. Unfortunately, frequent consumer returns often pose challenges to achieving positive business outcomes. How can companies effectively manage returns to maintain

In today's market, there is a growing trend among individuals who prioritize brands that align with their personal preferences rather than following the mainstream. These individuals are willing to invest in their hobbies without being overly concerned about costs. This is the essence of the "Me-conomy"